The concept was first trialled by the County Durham-based company during a three-month promotional campaign in 2005 called ‘Make a Bundle when you sell a Bundle’.
This idea was to drive consumers into Roman’s retails partners across the UK by using an incentive programme aimed at sales staff, retailers and consumers.
Following the success of the trial promotion, Roman has now implemented bundling as a permanent fixture.
Roman have a variety of different Bundling promotions and, with such an assortment of diverse products on offer, there is something to suit every customer’s needs. The Bundles are made up of a Shower Enclosure, Shower Tray, Shower Valve and a Shower Accessory.
There are 10 Bundle options retailers can choose from to suit their individual showroom. Roman’s flexible bundling packages include a range of key products for retailers to choose from including, Curved Quadrants, Sliding Doors, Bi-fold Doors, Hinged Doors, Walk-ins and even Bath Screens.
These are chosen from a selection of Roman’s extensive ranges from the space-saving ultra modern Orbital Range, the contemporary Wetrooms range and the adaptable Collage range.
A Specialist Roman Fitter can then visit the retailer to install the Bundles display. If a retailer already has an Enclosure on display which is part of the Bundle Promotion, they can simply add the compatible Valve and Accessory to the display to make up a Bundle.
Once a Bundle has been installed in the showroom the retailer can begin to offer promotions tailored to meet the needs of their customers, such as 20% off, Free Tray, Free Valve, Free Tray & Basket or Free Basket when you buy a bundle.
Roman even offer point of sale to match whatever promotion the retailer is offering.
Roman sells its products through almost 690 retailers throughout the UK and offers a range of support packages from training to installations and incentives.
Roman’s commercial director, Julian Pearson, said: “The idea is to give Roman’s retail outlets the chance to offer their customers quality products as a discounted Bundled package. The Retailer has the opportunity to tailor the offer to suit there own marketing requirements and margin expectations, along with the added benefit of a potentially higher ticket price. In turn the consumer will receive good quality products and the added benefit of which ever promotion the Retailer chooses to promote. This promotion is open to any independent retailer, as long as they display a Roman Bundle.”
For further information, or to get a Bundle on display in your showroom, contact Roman’s sales department on 01325 328033.