Roman recently launched Roman at Home, an inspired collection of bathroom and home accessories back in July. Since the initial launch the Roman at Home branded products incorporating the designer motif have been a great success. The decision was instantly made to incorporate this stylish and unique designer motif into the front page and back page of all three brochures. The designer motif is beautifully presented on a matt laminated cover with a UV gloss varnish in the black and white corporate colours. It creates a stunning two-tone shimmering effect and a striking brochure design.
Not only has the look and feel of each brochure been beautifully and seamlessly transformed, the format inside has been restructured and reorganised to make for easy referencing. Each brochure now includes an introduction to the Roman Brand, with a clear presentation of Roman’s key values strongly focused on; innovative design, manufacture, quality and customer service. This gives a clear insight into Roman’s UK Manufacturing Plant, and the processes involved in creating the finished product.
Each Roman product has now been allocated a full brochure page, with less cluttered pages and standardised bullets of information. In addition, after constructive feedback from key Retailers the pricing and tray specifications for each product are conveniently included on the individual product page, and the available panel specifications are included at the end of each section. A selection of products have been re-photographed and styled in new room settings to create minimalist and clean imaginary that focus predominately on the product.
The collections brochure includes the latest product offerings for 2010, the Embrace Bath Screen with Integrated Valve, Embrace Trapezium and the 1450mm Freedom Colossus all beautifully photographed in contemporary style room sets. The Sculptures brochure now includes the new configuration for the popular Hinged Door which is now available with one Inline Panel for the ultimate alcove installation. For a trouble free and complete wetroom installation package, both brochures now incorporate a clearly structured wetroom section with complete wetroom tanking kits.
David Osborne, Roman’s Managing Director comments: “Our Marketing and Graphics Team have been working extremely hard over the last few months to produce a brochure offering that creates a strong brand presence, with a striking visual appearance. We are extremely delighted with the feedback we have received so far from our key Retailers- the overall opinion is that it is being well received in the market place.”